A very good online marketing strategy is to publish and distribute an e-newsletter often. E-newsletters are basically emails, which contain content, graphics, links and slight form of advertising. Usually e-newsletters should be informative and valuable to the user and should also work for some marketing purpose also. In this hub, I will look at some e-newsletters and tell you how it can be used successfully as a marketing approach.
The primary thing to think about when making an effort to use e-newsletter as a marketing strategy is creating a distribution list for the e-newsletter. Getting a list is an important thing because the users who you are distributing the e-newsletter should be interested in your products and services and should observe your e-newsletter as an informative thing than considering it as a spam. You should not use misleading techniques to gather email addresses and send out your e-newsletters blindly to your recipients. This type of approach is not advisable for many reasons. This type of strategy may not help you to reach your targeted audience. By mistake you may reach a few targeted customers but may not reach a bigger audience to advertise your products and services.
You should avoid sending your e-newsletter to an audience, which has no interest in your products or services. This will result in your e-newsletter being viewed as spam. This will cost you heavily in addition to your efforts being wasted. Your recipients of the e-newsletter may block your email address by taking your mails as spam. This will damage your business and will also attract severe penalties.
A good way to set up a distribution list for your e-newsletter is to create a forum for potential customers to register and obtain further information from you. This can be done by the user registering with your website and applying to be added to your email distribution list or by providing an email address to receive additional information in any different method. Hence, you can send your e-newsletter to the users who have particularly requested more information because these are the people who are already interested in your products and services and will probably welcome the e-newsletter instead of taking it as spam.
The next thing you should consider is the content of your e-e-newsletter. This may include important articles, which may also include graphics, links and a little bit of advertisement. Try to keep the advertisements to the least amount but you may use soft advertising to publicize your products or services. Your e-newsletter should contain valuable information, which should be useful to your readers. You may write reasonable articles, reviews of products, useful tips or information about any new website, which may be useful for your readers. You may try to include a link to your website wherever it may be appropriate to do so. This may seem like the content in your e-newsletter and there is a likeness of the users to click these links.
Finally, if you decide to make use of an e-newsletter to publicize your products of services, you must consider employing an experienced writer to write content for your e-e-newsletter. This will provide your readers with good valuable content. If you plan to add graphics to your e-newsletter, you may hire a graphic designer to design professional looking graphics for your e-newsletter to have a good look.
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